Issue 04 18 - 24 September 2026 iGaming trade briefing

ional.wire

Weekly iGaming trade briefing

The week's trade press, summarised and attributed. Five lead stories, the gamification and loyalty product news, and every smaller supplier or operator that changed shape.

Friday 25 September 2026 Sources 8 titles Items reviewed 217

This week in short

Malta reset the terms for its own licensees twice in one week. From 1 October the flat 5 per cent gaming tax on revenue generated from players located in Malta is replaced by a tiered structure, with casino games taxed at 15 per cent and betting products at 10 per cent. Days earlier the Malta Gaming Authority launched its AI Gaming Charter, which it says is intended to embed responsible, transparent and accountable use of the technology by igaming companies.

The United States prediction markets fight widened on several fronts at once. Missouri Attorney General Catherine Hanaway issued cease-and-desist letters to six of the leading operators offering sports event contracts to Missourians and said she already expects an enforcement challenge, while the Tunica-Biloxi Tribe of Louisiana became the first tribal nation to enter the sector through a partnership with Kalshi. The National Council on Problem Gambling spent the week defending a US$2m donation from Kalshi after members resigned over it, Kalshi and Montana agreed to drop their cross-complaints, and the Commodity Futures Trading Commission issued an advisory on mention market event contracts.

Two of the largest ownership questions in American casino gaming resolved in opposite directions within a day of each other. Barry Diller's People Inc. withdrew the proposal it made in June to acquire MGM Resorts International, and Caesars Entertainment shareholders approved the company's $17.6bn acquisition by Fertitta Entertainment. Separately, a report commissioned by the Campaign for Fairer Gambling put unlicensed operators at 72 per cent of the European Union's online gambling market, which it values at approximately €128bn.

The big five

Ranked by industry weight.

01 · Prediction markets

Missouri orders six prediction markets to stop, a Louisiana tribe partners Kalshi, and NCPG members resign over Kalshi's donation

Gaming Intelligence, Betting Bulletin from SBC Americas, InterGame, iGamingPost · 18 - 24 Sep

Missouri Attorney General Catherine Hanaway has issued cease-and-desist letters to six of the leading prediction market operators offering sports event contracts to Missourians, and says she already expects her enforcement action to be challenged. The Tunica-Biloxi Tribe of Louisiana has become the first tribal nation to enter the prediction markets sector, through a partnership with Kalshi.

The National Council on Problem Gambling reiterated that it is neutral on the legality of prediction markets after members quit over a US$2m donation from Kalshi, and its board president spoke publicly in defence of the relationship. Kalshi and the State of Montana jointly agreed to dismiss their federal lawsuits against each other, and the Commodity Futures Trading Commission issued an advisory on the listing and trading of mention market event contracts.

Why it mattersThe sector is now contested on three separate fronts at once - state enforcement, tribal sovereignty and the credibility of the bodies meant to police player harm - and a tribal partnership puts a route to market inside the one jurisdiction class states cannot reach.
Malta Gaming Authority
Picture: InterGame
02 · Regulation

Malta replaces its flat 5% gaming tax with tiers from 1 October and the MGA launches an AI Gaming Charter

iGamingPost, InterGame, iGaming Expert · 21 - 24 Sep

Malta's flat 5 per cent gaming tax on revenue generated from players located in Malta will be replaced by a tiered structure on 1 October, with casino games taxed at 15 per cent and betting products at 10 per cent.

Days earlier the Malta Gaming Authority launched its AI Gaming Charter, as it looks to embed "responsible, transparent and accountable use" of the technology by igaming companies and to deepen alignment of AI adoption practices across its licensee base.

Why it mattersThe domestic rate has been a settled number for years, and a licensee base built around it has until 1 October to model a three-fold rise on casino revenue from local players.
MGM Resorts International
Picture: InterGame
03 · Acquisition

Barry Diller's People withdraws its MGM Resorts offer and Caesars shareholders approve the $17.6bn Fertitta buyout

Gaming Intelligence, iGaming Expert, InterGame, Betting Bulletin from SBC Americas, iGamingPost · 23 - 24 Sep

MGM Resorts International has confirmed that People Inc., the company controlled by Barry Diller, has withdrawn the proposal it made in June to acquire all of the operator's outstanding shares. Gaming Intelligence reports MGM shares fell by more than 10 per cent in after-hours trading. iGamingPost puts the value of the withdrawn proposal at more than $18bn.

Caesars Entertainment shareholders voted on Tuesday to approve the company's $17.6bn acquisition by Fertitta Entertainment, clearing a central hurdle in one of the largest acquisitions in the industry's history.

Why it mattersTwo of the largest ownership questions on the Las Vegas Strip settled within a day of each other, one by withdrawal and one by shareholder vote, and the supplier and marketing contracts behind both now sit with different counterparties than they did a week ago.
04 · Market integrity

Report for the Campaign for Fairer Gambling puts unlicensed operators at 72% of the European Union's online gambling market

iGamingPost · 23 Sep

A report commissioned by the Campaign for Fairer Gambling and produced by research firm GCI estimates that unlicensed operators now account for 72 per cent of the European Union's online gambling market, which it values at approximately €128bn. The findings were published on Tuesday and covered by Forbes contributor Boaz Sobrado.

The number lands in a week in which iGaming Expert reported from Ethiopia, where consultant Yonathan Samuel says a market that had 196 licensed betting companies now faces more than 250 unlicensed offshore sites targeting Ethiopians.

Why it mattersEvery European channelisation argument, from advertising bans to tax rises, is now being made against a figure that puts the licensed market in the minority of play.
05 · Britain

Britain's gambling market grows to £17.46bn in FY2026 while ministers consult on banning Powerball betting

Gaming Intelligence, InterGame, iGaming Expert · 18 - 24 Sep

Britain's regulated gambling market saw total gross gambling yield increase by 4.4 per cent to £17.46bn in the financial year ended 31 March 2026.

The UK government wants to prohibit bets on Powerball, saying it intends to preserve the "clear boundary" between National Lottery products and the wider gambling industry. New gambling minister Vicky Foxcroft is set to take part in a gambling reform panel at a fringe event at the Labour Party Conference in Liverpool, which iGaming Expert reports has drawn criticism for carrying no voice defending the industry.

Why it mattersThe market is growing and the policy direction is tightening at the same time, and the minister who will carry the industry's case on Machine Games Duty is about to make it on a panel with no one else arguing that side.

The engagement desk

Gamification, loyalty and retention product.

Fast Track

True Value launched to measure the economic value of a player's activity from the first completed session

Gaming Intelligence, InterGame, 5star.media · 23 - 24 Sep

Fast Track has launched True Value, a product that measures the underlying economic value of player activity from the first completed session by separating the value of play from the influence of luck. InterGame reports the company describes the metric as complementing gross gaming revenue by offering insight into the value of repeat play. Director of product Ed Dickerson wrote for Gaming Intelligence on what 1.7 million sessions show about how long gross gaming revenue takes to reveal player value.

BetMGM

Online casino rights to 'The Traitors' secured through an exclusive intellectual property partnership

Gaming Intelligence · 18 Sep

BetMGM is bringing the television series 'The Traitors' to its online casino brands through an exclusive rights partnership.

BOYLE Sports

David Ginola fronts a television campaign built around the Squad Builder product

5star.media · 23 Sep

BOYLE Sports has unveiled a television commercial and creative campaign starring David Ginola, produced by Boldspace and directed by Elliot Simpson. Two football fans discuss the operator's new Squad Builder product before Ginola takes over and explains it himself, speaking directly to camera.

Underdog

Birches Health partnership added to its responsible play resources

5star.media · 23 Sep

The sports prediction market and fantasy sports operator has partnered Birches Health, which provides gambling disorder treatment from licensed clinicians certified through the International Problem Gambling and Gaming Certification Organization.

Kerma Games

Snoop Dogg partnership to be activated on the stand at SBC Summit

InterGame · 24 Sep

The celebrity-focused igaming content supplier is to leverage its Snoop Dogg partnership for its appearance at SBC Summit in Lisbon.

Digitain

'We Know the Player' positioning launched across its technology and operator solutions

iGamingPost · 24 Sep

Digitain has introduced "We Know the Player", a positioning concept built around more than two decades of player knowledge and reflected across its technology, product ecosystem and operator solutions.

Movers

Smaller and scaling suppliers and operators that changed shape this week. Company, trigger, source.

CompanyTriggerTypeSource
OpenBetPresident Nikos Konstakis promoted to chief executive, with Jordan Levin moving to chairmanHireGaming Intelligence, InterGame, 22 - 23 Sep
InterblockCathryn Lai appointed chief product officer, joining from Las Vegas Sands and OpenBetHireGaming Intelligence, 21 Sep
PolymarketCollin McKinney Hill brought in as vice president of operationsHireGaming Intelligence, 21 Sep
ComeOn GroupLeadership team strengthened with a series of senior appointments, including a new chief product officer and chief operating officerHireGaming Intelligence, 21 Sep
IGTJamie Knight to become chief studios officer on 1 January 2027, succeeding Jean Venneman, who retires at the end of this yearHireGaming Intelligence, InterGame, 22 - 23 Sep
Soft2BetJames Hancock appointed vice president of B2B marketing and Harry Heynes business development directorHireGaming Intelligence, InterGame, 23 Sep
Merkur Casino UKDan Whitlam, formerly of the Gambling Commission and GamCare, named head of complianceHireInterGame, 22 Sep
Racecourse Media GroupNigel Railton, current Post Office chair and former Camelot chief executive, named chairman with effect from 1 OctoberHireGaming Intelligence, InterGame, 18 - 21 Sep
GamReg ConsultingGambling regulation consultancy launched by Tim Miller, former executive director of the Gambling CommissionLaunchInterGame, iGaming Expert, 23 Sep
MerkurSubsidiary signed the final agreement to acquire a 95% stake in Casigrangi, which holds a controlling interest in Société Française de CasinosAcquisitioniGaming Expert, 21 Sep
Gaming1Belgian online casino Carousel acquired and folded into the groupAcquisitionInterGame, 24 Sep
DigitainRemote gaming server technology and content to be integrated into SB Software's gaming platformPartnershipGaming Intelligence, InterGame, 21 Sep
BETEREsports and sports products to be integrated with OpenBet's sports betting platformPartnershipGaming Intelligence, 18 Sep
BETERLive in Italy after approval from the Agenzia delle Dogane e dei MonopoliMarket entryGaming Intelligence, 23 Sep
BetbyEntered Poland's regulated sports betting market for the first time through a partnership with BettersMarket entryGaming Intelligence, 22 Sep
FIRST.betOnline sportsbook launched for Grupo Slots' Jugadon brand in ArgentinaMarket entryGaming Intelligence, 24 Sep
RiskCherryApproval secured in five new jurisdictions during the past quarter, taking the Malta-based test lab to 24 regulated marketsLicenceGaming Intelligence, 23 Sep
DragonBetOnline sportsbook and casino operations to migrate to the BVGroup platform in the United KingdomPartnershipGaming Intelligence, 22 Sep
Boyd InteractiveEvolution signed as exclusive live dealer content provider across its North American online casino operationsPartnershipGaming Intelligence, 22 Sep
Gaming RealmsLicensing rights secured to develop Slingo versions of Aristocrat Interactive's Buffalo and Mo' Mummy franchisesRightsGaming Intelligence, InterGame, 23 Sep
LIGAS GamingGames studio launched with an exclusive worldwide licensing agreement with LALIGALaunchGaming Intelligence, 18 Sep
DelasportBetiator crash game certified for the British market, with Betable the first operator liveLaunchGaming Intelligence, InterGame, 24 Sep
Relax GamingDream Drop jackpot product rolled out in Denmark for the first time, with FDJ UnitedLaunchGaming Intelligence, 23 Sep
Merv Digital SolutionsExperiential prizes to be added to its eInstant and igaming content through a partnership with Atlas ExperiencesPartnershipGaming Intelligence, 23 Sep
UnibetNamed main sponsor of Superpesis, the top-tier Finnish baseball leagueSponsorshipGaming Intelligence, 23 Sep
Circa Resort & CasinoNamed official resort and sportsbook of the Las Vegas Athletics in a multi-year agreement, the club's first founding partnerSponsorshipGaming Intelligence, InterGame, 18 - 21 Sep
BetfredSuper League sponsorship endedSponsorshipInsiderSport, 22 Sep
iGame MediaNamed official betting data and live streaming partner of Premier PadelPartnershipInterGame, 24 Sep
Twenty First GroupWorking with AI-backed data business FX1 on a new combat sports betting product line, led by boxingPartnershipInterGame, 23 Sep
KanggitenFormula Spin content added to its igaming aggregation platformPartnershipInterGame, 24 Sep
Context NetworksCertification achieved across a broad portfolio of NRT's casino technology platformsLaunchInterGame, 23 Sep

Also this week

Regulation, results and land-based.

PokerStars opens its poker services to external partners as a global network

PokerStars has begun turning its standalone poker services into a global network open to external operators, 25 years after it launched.

iGaming Expert, 22 - 23 Sep

New Zealand will require auction-winning operators to submit a marketing strategy, and bars sponsorship and affiliate partnerships

Online casino operators successful in New Zealand's licensing auction will have to provide a business plan and operating strategies, with the marketing strategy forming part of the licensing application itself.

iGaming Expert, 24 Sep

Germany's Federal Court of Justice re-opens player loss recovery claims against Tipico

Der Bundesgerichtshof has re-opened hearings on long-standing claims for reimbursement of online casino losses incurred before the application of Germany's Fourth Interstate Gambling Regime.

iGaming Expert, 18 Sep

Brazil's finance minister signals appetite for prohibition as nine clubs warn a betting ban would push them into insolvency

Finance Minister Dario Durigan set out his position on CNN Brasil. Nine Brazilian clubs and the São Paulo state championship posted coordinated statements defending the regulated betting market and warning that restrictions would drive teams toward insolvency.

iGaming Expert, InsiderSport, 22 - 23 Sep

Singapore implements a second round of casino regulation changes

The changes include opening the door to electronic credits.

iGaming Expert, 22 Sep

CFTC issues an advisory on mention market event contracts

The Commodity Futures Trading Commission advisory addresses the listing and trading of that contract type.

Gaming Intelligence, 24 Sep

A Congressional committee backs reversing the federal gambling loss tax deduction change

A year-long effort to reverse the change took a step forward in Congress this week.

Betting Bulletin from SBC Americas, 18 Sep

Jason Robins says DraftKings can win with or without sports prediction markets

The chief executive said the company is positioned to benefit whether sports prediction markets remain available or are ultimately curtailed by the courts.

Betting Bulletin from SBC Americas, 22 Sep

The Star Gold Coast's licence suspension is deferred again, to March 2027

Star Entertainment Group's Queensland casino will continue to operate under a deferred suspension following the latest review of its remediation.

Gaming Intelligence, InterGame, 24 Sep

Palmerbet enters a court-enforceable undertaking in Australia and Tabcorp is fined A$350,000 over authentication failings

An ACMA investigation found Palmer Bookmaking Pty Ltd, trading as Palmerbet, failed to close the account of an individual who registered with the BetStop national self-exclusion register in September 2023. Tabcorp's fine, over multi-factor authentication, is its third this year and its second in three months.

5star.media, InterGame, InterGame, 23 - 24 Sep

The Gambling Commission suspends Ken Howells' online licence over anti-money laundering failings

The Welsh bookmaker's combined online betting and gaming licence has been suspended.

Gaming Intelligence, InterGame, 22 Sep

The Dutch regulator says licensees are not complying properly with account closure rules

The Kansspelautoriteit has issued guidance clarifying that it must be made as easy as possible for players to close their accounts when they ask.

5star.media, 23 Sep

Michigan igaming revenue rises 17.6% in August while Pennsylvania falls 2% and Massachusetts falls 7.3%

Michigan's adjusted gross igaming revenue rose year on year amid a decline in sports betting revenue. Pennsylvania's combined gambling revenue fell to $569.7m with igaming propping up the sector, and Massachusetts' total fell according to the state's Gaming Commission, with its three land-based casinos down 3 per cent to $102.4m.

InterGame, Gaming Intelligence, Gaming Intelligence, 21 - 24 Sep

Macau August arrivals up 6.1% to 4.48 million

Double-digit growth in same-day traffic offset declines in overnight and international arrivals.

InterGame, 21 Sep

China lottery sales surge 69% in July to a monthly record

Sales of China's Sports and Welfare Lotteries reached RMB87.57bn (€11.29bn).

Gaming Intelligence, 18 Sep

Spain's online gambling market reaches €539m in the second quarter, up 31.16% year on year

The figure, from the Dirección General de Ordenación del Juego, is an increase of 18.66 per cent on the previous quarter.

Gaming Intelligence Español, 23 Sep

Cambodia says all major online scam compounds have been dismantled

Officials acknowledge that criminal networks are moving into smaller locations following the nationwide crackdown.

InterGame, 23 Sep

A pan-African responsible gaming association launches

The African Responsible Gaming Network promises a continent-wide focus on player protection.

InterGame, 22 Sep

A Wall Street Journal investigation says Polymarket's growth-first strategy left its US platform open to fraud

The investigation details a coordinated wave of fraud on the platform.

iGamingPost, 23 Sep

HBO demands Jake Paul's Betr pull an Entourage-inspired commercial

The cease-and-desist alleges the three-minute spot, shared on X on 8 September and featuring Jeremy Piven and Adrian Grenier, mirrors the show's look and feel without authorisation.

5star.media, 23 Sep

Virginia's online casino push is expected to resume in 2027

Bipartisan legislation failed during the 2026 General Assembly session despite versions passing in both chambers.

iGamingPost, 24 Sep

Diary

SPICE Central Asia24 - 25 September, The Biltmore Hotel, Tbilisi, Georgia.
iGaming Club Lisbon28 September, Ferroviario, Lisbon, Portugal.
G2E28 September to 1 October, The Venetian Expo, Las Vegas. A conference session on prediction markets has been added. Zitro is showing more than 100 machines, Galaxy Gaming is debuting Monopoly Building Riches, and AGS, EGT and Abbiati are all exhibiting.
SBC Summit 2026Lisbon, from 29 September. On track for 40,000 delegates, with Michael Jordan, Carsten Koerl, Jason Robins, Fabrizio Romano and Charles Oliveira on the Super Stage.
Malta gaming taxThe tiered structure takes effect on 1 October: 15 per cent on casino games, 10 per cent on betting products.
Racecourse Media Group chairNigel Railton takes the role on 1 October.
IGT chief studios officerJamie Knight takes over on 1 January 2027, with Jean Venneman retiring at the end of this year.
International Gaming Awards17 January 2027, InterContinental Hotel, Barcelona. The 20th ceremony, judging panel announced.
The Star Gold CoastLicence suspension now deferred to March 2027.