The week's trade press, summarised and attributed. Five lead stories, the gamification and loyalty product news, and every smaller supplier or operator that changed shape.
Malta reset the terms for its own licensees twice in one week. From 1 October the flat 5 per cent gaming tax on revenue generated from players located in Malta is replaced by a tiered structure, with casino games taxed at 15 per cent and betting products at 10 per cent. Days earlier the Malta Gaming Authority launched its AI Gaming Charter, which it says is intended to embed responsible, transparent and accountable use of the technology by igaming companies.
The United States prediction markets fight widened on several fronts at once. Missouri Attorney General Catherine Hanaway issued cease-and-desist letters to six of the leading operators offering sports event contracts to Missourians and said she already expects an enforcement challenge, while the Tunica-Biloxi Tribe of Louisiana became the first tribal nation to enter the sector through a partnership with Kalshi. The National Council on Problem Gambling spent the week defending a US$2m donation from Kalshi after members resigned over it, Kalshi and Montana agreed to drop their cross-complaints, and the Commodity Futures Trading Commission issued an advisory on mention market event contracts.
Two of the largest ownership questions in American casino gaming resolved in opposite directions within a day of each other. Barry Diller's People Inc. withdrew the proposal it made in June to acquire MGM Resorts International, and Caesars Entertainment shareholders approved the company's $17.6bn acquisition by Fertitta Entertainment. Separately, a report commissioned by the Campaign for Fairer Gambling put unlicensed operators at 72 per cent of the European Union's online gambling market, which it values at approximately €128bn.
Ranked by industry weight.
Missouri Attorney General Catherine Hanaway has issued cease-and-desist letters to six of the leading prediction market operators offering sports event contracts to Missourians, and says she already expects her enforcement action to be challenged. The Tunica-Biloxi Tribe of Louisiana has become the first tribal nation to enter the prediction markets sector, through a partnership with Kalshi.
The National Council on Problem Gambling reiterated that it is neutral on the legality of prediction markets after members quit over a US$2m donation from Kalshi, and its board president spoke publicly in defence of the relationship. Kalshi and the State of Montana jointly agreed to dismiss their federal lawsuits against each other, and the Commodity Futures Trading Commission issued an advisory on the listing and trading of mention market event contracts.
Malta's flat 5 per cent gaming tax on revenue generated from players located in Malta will be replaced by a tiered structure on 1 October, with casino games taxed at 15 per cent and betting products at 10 per cent.
Days earlier the Malta Gaming Authority launched its AI Gaming Charter, as it looks to embed "responsible, transparent and accountable use" of the technology by igaming companies and to deepen alignment of AI adoption practices across its licensee base.
MGM Resorts International has confirmed that People Inc., the company controlled by Barry Diller, has withdrawn the proposal it made in June to acquire all of the operator's outstanding shares. Gaming Intelligence reports MGM shares fell by more than 10 per cent in after-hours trading. iGamingPost puts the value of the withdrawn proposal at more than $18bn.
Caesars Entertainment shareholders voted on Tuesday to approve the company's $17.6bn acquisition by Fertitta Entertainment, clearing a central hurdle in one of the largest acquisitions in the industry's history.
A report commissioned by the Campaign for Fairer Gambling and produced by research firm GCI estimates that unlicensed operators now account for 72 per cent of the European Union's online gambling market, which it values at approximately €128bn. The findings were published on Tuesday and covered by Forbes contributor Boaz Sobrado.
The number lands in a week in which iGaming Expert reported from Ethiopia, where consultant Yonathan Samuel says a market that had 196 licensed betting companies now faces more than 250 unlicensed offshore sites targeting Ethiopians.
Britain's regulated gambling market saw total gross gambling yield increase by 4.4 per cent to £17.46bn in the financial year ended 31 March 2026.
The UK government wants to prohibit bets on Powerball, saying it intends to preserve the "clear boundary" between National Lottery products and the wider gambling industry. New gambling minister Vicky Foxcroft is set to take part in a gambling reform panel at a fringe event at the Labour Party Conference in Liverpool, which iGaming Expert reports has drawn criticism for carrying no voice defending the industry.
Gamification, loyalty and retention product.
Fast Track has launched True Value, a product that measures the underlying economic value of player activity from the first completed session by separating the value of play from the influence of luck. InterGame reports the company describes the metric as complementing gross gaming revenue by offering insight into the value of repeat play. Director of product Ed Dickerson wrote for Gaming Intelligence on what 1.7 million sessions show about how long gross gaming revenue takes to reveal player value.
BetMGM is bringing the television series 'The Traitors' to its online casino brands through an exclusive rights partnership.
BOYLE Sports has unveiled a television commercial and creative campaign starring David Ginola, produced by Boldspace and directed by Elliot Simpson. Two football fans discuss the operator's new Squad Builder product before Ginola takes over and explains it himself, speaking directly to camera.
The sports prediction market and fantasy sports operator has partnered Birches Health, which provides gambling disorder treatment from licensed clinicians certified through the International Problem Gambling and Gaming Certification Organization.
The celebrity-focused igaming content supplier is to leverage its Snoop Dogg partnership for its appearance at SBC Summit in Lisbon.
Digitain has introduced "We Know the Player", a positioning concept built around more than two decades of player knowledge and reflected across its technology, product ecosystem and operator solutions.
Smaller and scaling suppliers and operators that changed shape this week. Company, trigger, source.
| Company | Trigger | Type | Source |
|---|---|---|---|
| OpenBet | President Nikos Konstakis promoted to chief executive, with Jordan Levin moving to chairman | Hire | Gaming Intelligence, InterGame, 22 - 23 Sep |
| Interblock | Cathryn Lai appointed chief product officer, joining from Las Vegas Sands and OpenBet | Hire | Gaming Intelligence, 21 Sep |
| Polymarket | Collin McKinney Hill brought in as vice president of operations | Hire | Gaming Intelligence, 21 Sep |
| ComeOn Group | Leadership team strengthened with a series of senior appointments, including a new chief product officer and chief operating officer | Hire | Gaming Intelligence, 21 Sep |
| IGT | Jamie Knight to become chief studios officer on 1 January 2027, succeeding Jean Venneman, who retires at the end of this year | Hire | Gaming Intelligence, InterGame, 22 - 23 Sep |
| Soft2Bet | James Hancock appointed vice president of B2B marketing and Harry Heynes business development director | Hire | Gaming Intelligence, InterGame, 23 Sep |
| Merkur Casino UK | Dan Whitlam, formerly of the Gambling Commission and GamCare, named head of compliance | Hire | InterGame, 22 Sep |
| Racecourse Media Group | Nigel Railton, current Post Office chair and former Camelot chief executive, named chairman with effect from 1 October | Hire | Gaming Intelligence, InterGame, 18 - 21 Sep |
| GamReg Consulting | Gambling regulation consultancy launched by Tim Miller, former executive director of the Gambling Commission | Launch | InterGame, iGaming Expert, 23 Sep |
| Merkur | Subsidiary signed the final agreement to acquire a 95% stake in Casigrangi, which holds a controlling interest in Société Française de Casinos | Acquisition | iGaming Expert, 21 Sep |
| Gaming1 | Belgian online casino Carousel acquired and folded into the group | Acquisition | InterGame, 24 Sep |
| Digitain | Remote gaming server technology and content to be integrated into SB Software's gaming platform | Partnership | Gaming Intelligence, InterGame, 21 Sep |
| BETER | Esports and sports products to be integrated with OpenBet's sports betting platform | Partnership | Gaming Intelligence, 18 Sep |
| BETER | Live in Italy after approval from the Agenzia delle Dogane e dei Monopoli | Market entry | Gaming Intelligence, 23 Sep |
| Betby | Entered Poland's regulated sports betting market for the first time through a partnership with Betters | Market entry | Gaming Intelligence, 22 Sep |
| FIRST.bet | Online sportsbook launched for Grupo Slots' Jugadon brand in Argentina | Market entry | Gaming Intelligence, 24 Sep |
| RiskCherry | Approval secured in five new jurisdictions during the past quarter, taking the Malta-based test lab to 24 regulated markets | Licence | Gaming Intelligence, 23 Sep |
| DragonBet | Online sportsbook and casino operations to migrate to the BVGroup platform in the United Kingdom | Partnership | Gaming Intelligence, 22 Sep |
| Boyd Interactive | Evolution signed as exclusive live dealer content provider across its North American online casino operations | Partnership | Gaming Intelligence, 22 Sep |
| Gaming Realms | Licensing rights secured to develop Slingo versions of Aristocrat Interactive's Buffalo and Mo' Mummy franchises | Rights | Gaming Intelligence, InterGame, 23 Sep |
| LIGAS Gaming | Games studio launched with an exclusive worldwide licensing agreement with LALIGA | Launch | Gaming Intelligence, 18 Sep |
| Delasport | Betiator crash game certified for the British market, with Betable the first operator live | Launch | Gaming Intelligence, InterGame, 24 Sep |
| Relax Gaming | Dream Drop jackpot product rolled out in Denmark for the first time, with FDJ United | Launch | Gaming Intelligence, 23 Sep |
| Merv Digital Solutions | Experiential prizes to be added to its eInstant and igaming content through a partnership with Atlas Experiences | Partnership | Gaming Intelligence, 23 Sep |
| Unibet | Named main sponsor of Superpesis, the top-tier Finnish baseball league | Sponsorship | Gaming Intelligence, 23 Sep |
| Circa Resort & Casino | Named official resort and sportsbook of the Las Vegas Athletics in a multi-year agreement, the club's first founding partner | Sponsorship | Gaming Intelligence, InterGame, 18 - 21 Sep |
| Betfred | Super League sponsorship ended | Sponsorship | InsiderSport, 22 Sep |
| iGame Media | Named official betting data and live streaming partner of Premier Padel | Partnership | InterGame, 24 Sep |
| Twenty First Group | Working with AI-backed data business FX1 on a new combat sports betting product line, led by boxing | Partnership | InterGame, 23 Sep |
| Kanggiten | Formula Spin content added to its igaming aggregation platform | Partnership | InterGame, 24 Sep |
| Context Networks | Certification achieved across a broad portfolio of NRT's casino technology platforms | Launch | InterGame, 23 Sep |
Regulation, results and land-based.
PokerStars has begun turning its standalone poker services into a global network open to external operators, 25 years after it launched.
iGaming Expert, 22 - 23 SepOnline casino operators successful in New Zealand's licensing auction will have to provide a business plan and operating strategies, with the marketing strategy forming part of the licensing application itself.
iGaming Expert, 24 SepDer Bundesgerichtshof has re-opened hearings on long-standing claims for reimbursement of online casino losses incurred before the application of Germany's Fourth Interstate Gambling Regime.
iGaming Expert, 18 SepFinance Minister Dario Durigan set out his position on CNN Brasil. Nine Brazilian clubs and the São Paulo state championship posted coordinated statements defending the regulated betting market and warning that restrictions would drive teams toward insolvency.
iGaming Expert, InsiderSport, 22 - 23 SepThe changes include opening the door to electronic credits.
iGaming Expert, 22 SepThe Commodity Futures Trading Commission advisory addresses the listing and trading of that contract type.
Gaming Intelligence, 24 SepA year-long effort to reverse the change took a step forward in Congress this week.
Betting Bulletin from SBC Americas, 18 SepThe chief executive said the company is positioned to benefit whether sports prediction markets remain available or are ultimately curtailed by the courts.
Betting Bulletin from SBC Americas, 22 SepStar Entertainment Group's Queensland casino will continue to operate under a deferred suspension following the latest review of its remediation.
Gaming Intelligence, InterGame, 24 SepAn ACMA investigation found Palmer Bookmaking Pty Ltd, trading as Palmerbet, failed to close the account of an individual who registered with the BetStop national self-exclusion register in September 2023. Tabcorp's fine, over multi-factor authentication, is its third this year and its second in three months.
5star.media, InterGame, InterGame, 23 - 24 SepThe Welsh bookmaker's combined online betting and gaming licence has been suspended.
Gaming Intelligence, InterGame, 22 SepThe Kansspelautoriteit has issued guidance clarifying that it must be made as easy as possible for players to close their accounts when they ask.
5star.media, 23 SepMichigan's adjusted gross igaming revenue rose year on year amid a decline in sports betting revenue. Pennsylvania's combined gambling revenue fell to $569.7m with igaming propping up the sector, and Massachusetts' total fell according to the state's Gaming Commission, with its three land-based casinos down 3 per cent to $102.4m.
InterGame, Gaming Intelligence, Gaming Intelligence, 21 - 24 SepDouble-digit growth in same-day traffic offset declines in overnight and international arrivals.
InterGame, 21 SepSales of China's Sports and Welfare Lotteries reached RMB87.57bn (€11.29bn).
Gaming Intelligence, 18 SepThe figure, from the Dirección General de Ordenación del Juego, is an increase of 18.66 per cent on the previous quarter.
Gaming Intelligence Español, 23 SepOfficials acknowledge that criminal networks are moving into smaller locations following the nationwide crackdown.
InterGame, 23 SepThe African Responsible Gaming Network promises a continent-wide focus on player protection.
InterGame, 22 SepThe operator has urged ministers to quicken the pace on the plans.
InterGame, 21 SepThe investigation details a coordinated wave of fraud on the platform.
iGamingPost, 23 SepThe cease-and-desist alleges the three-minute spot, shared on X on 8 September and featuring Jeremy Piven and Adrian Grenier, mirrors the show's look and feel without authorisation.
5star.media, 23 SepBipartisan legislation failed during the 2026 General Assembly session despite versions passing in both chambers.
iGamingPost, 24 Sep